WHY HAVE THE WORLD’S LEADING BRANDS SIGNED WITH IDENTITY?

PROBLEM: New statistics confirm that 50% of television viewers multi-task, plus 30% now use TIVO or DVR to skip commercials.

SOLUTION: Identity increases viewer impressions by placing your product in leading television programs and feature films. Each year IDENTITY screens nearly 600 motion picture and 150 Television scripts to secure the best placements for our clients. While most are only now learning the value of product placement, targeting core demographics with strategically placed film and television content is what we’ve been doing for years. IDENTITY is in constant dialogue with producers, studio and network executives to get the best placement opportunities, enabling IDENTITY to deliver the highest ROI to our clients. Through product placement, cross promotions, image enhancement and implied celebrity endorsement IDENTITY deploys the marketing magic of Hollywood . By means ofproduct integration IDENTITYoffers a non-traditional means to market your products and services throughout the entertainment industry.

IDENTITY Product Integration (Branding, Marketing, & Placement) offers a non-traditional means to market your products and services through the entertainment industry using the marketing magic of Hollywood through means of product placement, cross promotions and image enhancement.